BPO, Outsourcing

Every BPO provider needs a good SMAC

By Martin Conboy (theOutsourcing-guide)

Current trends in Corporate IT have caused enterprises across industries to rethink their digital strategies.

The second generation of Silicon Valley innovators and the rise of disruptive technologies have together redefined both innovation in IT and the IT industry
itself. The worlds of consumer technology and enterprise technology have merged.

The next wave of IT can be found in Social, Mobile, Analytics, Cloud (SMAC) delivered as a holistic solution known as the SMAC stack.

Disruption and innovation as caused by the adoption of digital technologies have propelled some companies to meteoric success while contributing to the demise of others. Even companies once viewed as innovative have often failed to respond to disruption in the market, hanging on to legacy business models and out dated IT systems. The cycles of innovation are occurring faster and faster. The ability of a company to keep up with these changes will determine how business contends with the challenges of tomorrow. Digital transformation through SMAC gives businesses an advantage over the competition in winning the battle for the future.

Source: Capgemini Consulting

Margaret Rouse in her blog on Whatis.com says that SMAC is the concept that four technologies are currently driving business innovation. SMAC creates an ecosystem that allows a business to improve its operations and get closer to the customer with minimal overhead and maximum reach. The proliferation of structured and unstructured data that is being created by mobile devices, sensors, social media, loyalty card programs and website browsing is creating new business models built upon customer-generated data. None of the four technologies can be an afterthought because it’s the synergy created by social, mobile, analytics and cloud working together that creates a competitive advantage.

SMAC (social, mobile, analytics and cloud) technologies have been reshaping BPO relationships for some time now. They have proven to be disruptive, affecting the buying behaviours of customers as well driving the digital transformation of enterprises. Most organisations, however, are failing to appreciate the full impact of SMAC and what it means for their future.

S is for Social Media

As social media sites continue to spawn and proliferate, the range of audiences they reach continues to grow and diversify.

Believe or not, according to recent statistics and reports, the fastest growing demographic on Twitter are adults aged 54 – 66. According to a recent post on Fast Company blog more and more 45 – 54 year olds are using Facebook and Google+.  Fastest growing – yes. But these age groups are still a long way from being the largest.

To read the full story visit: http://www.theoutsourcing-guide.com/article/every-bpo-provider-needs-good-smac/


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